On July 15, 2019, "What's Worth Buying" was listed on the Shenzhen Stock Exchange (stock code 300785) with an opening price of 34.1 yuan. The stock price rose by the daily limit on the first day of listing, with a market value of 2.18 billion yuan, and continued to rise. On May 29, 2020, the price per share of "worth buying" (stock abbreviation) soared to 184.19 yuan, about 5.4 times the price when it entered the market. At the end of 2020, the stock price fell back to 82.87 yuan per share, but it was still more than double the entry price.
In the current situation where giants are in power and various e-commerce companies are flooding, how does "what is worth buying" give full play to its own advantages and secure market share?
This article will comprehensively analyze how "what is worth buying" won a place in the Internet wave from multiple perspectives.
"Shopping guide e-commerce is country email list dependent on the trading platform and has the function of assisting users to complete online shopping decisions and facilitate transactions. The core value of the shopping guide platform is to provide consumers with price concessions and shopping reference through rebates, coupons, product recommendations, etc. To provide low-cost traffic sources for brand owners. (iiMedia Research)" As a content-based shopping guide e-commerce platform, "what is worth buying" is destined to be deeply affected by the market conditions of the entire e-commerce industry. What is the future of the e-commerce industry today? What about the content-based shopping guide e-commerce opportunities? We will use the PEST model to analyze step by step
Since the release of my country's first five-year development plan for e-commerce in 2007, my country has vigorously supported the development of e-commerce. The "Thirteenth Five-Year Plan" also proposes "to fully release the vitality of e-commerce innovation and entrepreneurship", "to guide e-commerce to comprehensively serve the national economy and social development", and to make "e-commerce an important platform for promoting employment, improving people's livelihood, and benefiting urban and rural areas".
In 2019, my country's online retail sales reached 10.6 trillion yuan, completing the 10 trillion yuan target set in the "13th Five-Year Plan" one year ahead of schedule. Among them, online retail sales of physical goods contributed 45.7% to the growth of total retail sales of consumer goods in the same period. , nearly half of the country, e-commerce has become the main channel of consumption by Chinese residents.
In April 2020, the executive meeting held by the State Council decided to "set up 46 new cross-border e-commerce comprehensive pilot zones", which will greatly accelerate the trend of my country's e-commerce going abroad and going global. At present, it seems that the domestic e-commerce situation is very good. Under the advocacy and drive of policies, the consumption potential of e-commerce will be further released, and shopping guide e-commerce, as a segmented field, will also usher in new opportunities for development.
(Part of the views are excerpted from the "2025 Vision Survey on E-Commerce Development" issued by the Department of E-Commerce and Information Technology of the Ministry of Commerce of the People's Republic of China and "Implementing the "Thirteenth Five-Year Plan for E-Commerce Development to Help Win the Battle of Poverty Alleviation"; iiMedia Research | Research Report on China's Shopping Guide E-commerce Industry in the First Half of 2020)