Five minutes before the broadcast, more than 450,000 people are already waiting online in the live broadcast room, and the barrage is refreshed at a speed that is indistinguishable to the naked eye; in the 6th minute, the number of people Buy email list in the live broadcast room officially exceeded 1 million. After the concert, the number of viewers exceeded 17 million.
This is the live "live" of the "Passion" concert. On April 1, 2022, on the 19th anniversary of the death of my brother (Leslie Cheung), the WeChat video account sent his last concert 22 years ago to those who missed him in such a special way through restoration technology. in front of people.
In the past year, relying on online live content, from Xicheng Boys, Mayday, to CCTV Spring Festival Gala and Winter Olympics, video accounts have been out of the circle again and again.
In addition to the well-planned live broadcast of PGC content, PUGC and UGC live broadcasts have also become popular in knowledge and show live broadcasts.
On the experimental field of "public domain traffic + social media", live broadcasts broke out before short videos.
Starting late and carrying a lot of baggage, the video account has been running in small steps all the way, and it has changed especially frequently in the past six months. Business Data School observed that from January to December 2021, the video account quickly iterated more than 50 times, opening up connections with various sectors in the WeChat ecosystem.
After nearly two years of testing the waters, the road has gradually become clear, and the two major products of live broadcast + short video are gradually finding their correct positions in the WeChat ecosystem.
Live broadcast first, is changing the broadcast form of traditional TV programs just as the official account changes traditional newspapers, magazines, and websites.
The content of short videos is still in the early stage, the quantity but quality needs to be improved, and the head of each category has not yet formed.
In addition, the video number has more tool attributes than Doukuai, which also makes the tone of the video number more complex.