Based on the Internet home improvement industry, the author analyzes some concepts such as Internet home improvement and new retail, and discusses future opportunities. 01 Standing in the current market state, when we look at Internet home improvement, we can be sure that Internet home improvement is undoubtedly a kind of marketing. From a certain point of view, Internet home improvement is just a special existence born under the background of "Internet +", and it does not have real innovation .
This may explain the reason why Internet home improvement encounters the current predicament. Because home improvement is a "technical job" after all, if you fail to solve the fundamental problems of the home improvement industry, users will not pay for it. This is a very simple logic. Some people phone number list may ask, if the Internet home improvement does not solve the fundamental problem of home improvement, why are there still users paying for it? If you have to find a reason, it can only be said that the marketing of Internet home improvement has been done too well. From this, we are almost certain that the so-called Internet home improvement is actually a complete marketing. It is determined by three elements of capital,
market and industry. From the perspective of capital, capital giants try to improve the investment ecosystem by laying out the home improvement industry; for the market, under the background that users are used to shifting from offline to online, the home improvement industry also needs to cater to this trend; For the industry, the home improvement industry needs to use Internet technology to improve operational efficiency like other industries. Therefore, we have seen the birth of Internet home improvement. However, because Internet technology cannot deeply change the underlying processes and links of the home improvement industry, it will encounter difficulties when it changes