Jun 15, 2022
In Start The Discussion
Short videos now occupy the leisure and entertainment executive list time of many young people, and at the same time, many people have found a executive list platform to show themselves. However, a large number of users make public domain traffic nervous, and some creators cannot be satisfied. The author of this article researches and thinks about the operation of short videos, let's take a look. Core point: Combined with a variety of case studies, the channel advantages and content advantages of short videos for operations. Among them, the channel advantages are executive list discussed and analyzed from the aspects of communication power, accuracy and interaction. Content advantages are discussed from the perspectives of content quality, brand, and user shopping experience. The operation mode of "Short Video +" is the most popular integrated executive list operation mode at present, among which the most popular are mainly divided into "Short Video Brand", "Short Video Knowledge Payment", "Short Video E-commerce" Note: The content of this article will be used as the first part executive list of the author's discussion of short video operations, and the entire content will be divided into upper and lower. The first part mainly analyzes the advantages and business model of executive list short video operation, and the second part mainly analyzes the operation strategy. Under the trend of Internet development, the short video profit model is no longer limited to traditional advertising operations, as shown in the "2020 Short Video User Value .